# Website launch acceptance checklist

A reusable planning template from Softglimmer Services: https://softglimmer.com/insights/website-launch-checklist

Record the public URL, tested release, date and reviewer. Adapt each gate to the site’s actual requirements.

| Gate | Check | Evidence or URL | Owner | Status |
| --- | --- | --- | --- | --- |
| Customer journey | Complete the primary task on desktop and mobile | | | |
| Navigation | Check menus, buttons and important destinations | | | |
| Accessibility | Check keyboard access, focus, labels and errors | | | |
| Content | Approve service information, images and claims | | | |
| Forms | Confirm validation and a clear visitor response | | | |
| Form delivery | Confirm an approved test reaches the configured recipient or CRM | | | |
| Integrations | Check required data and failure behaviour | | | |
| Ecommerce | Review products, shipping, payment and operating settings if applicable | | | |
| Search eligibility | Check successful responses and intended robots directives | | | |
| Canonicals | Confirm each intended public page has the correct canonical | | | |
| Metadata | Review page titles and descriptions | | | |
| Internal links | Check contextual links and missing destinations | | | |
| Sitemap | Publish canonical URLs and submit in Search Console | | | |
| Migration | Verify the agreed old-to-new redirect map | | | |
| Infrastructure | Confirm domain, DNS, certificate and email responsibilities | | | |
| Analytics | Verify important events and configured consent behaviour | | | |
| Recovery | Record backups, restore instructions and rollback | | | |
| Handover | Confirm editing access, documentation and support owners | | | |

## Acceptance record

- Essential failures blocking launch:
- Lower-impact follow-ups, each with an owner and date:
- Approved release and public verification:
- Business acceptance:
- Operating owner:
- Post-launch review date:

Sitemap submission helps discovery. Google decides crawling, indexing and ranking. Never include credentials in this checklist.