# Website project brief

A reusable planning template from Softglimmer Services: https://softglimmer.com/insights/website-project-brief

## Business and audience

- Business and main contact:
- Primary audience and actual service regions:
- Current website and useful existing pages:
- Customer task the new site should help complete:
- Current problem and supporting evidence:
- Business outcome and evaluation method:

## Content and journeys

| Page or journey | Customer question | Existing content | Missing inputs | Owner |
| --- | --- | --- | --- | --- |
| Homepage | | | | |
| Service or product page | | | | |
| Enquiry or checkout | | | | |

- Brand assets and permitted images:
- Content writing, translation and approval responsibilities:
- Old URLs and content that must be preserved:
- Required accessibility and device support:

## Systems and operations

| System | Required behaviour | Data involved | Account owner | Failure path |
| --- | --- | --- | --- | --- |
| CMS | | | | |
| Forms and email | | | | |
| CRM or business tool | | | | |
| Analytics | | | | |

Keep passwords, API keys and customer records out of this document.

## Delivery and acceptance

- Budget range and currency:
- Launch target and reason:
- Review decision maker and availability:
- Required milestones and acceptance criteria:
- Content, integrations and third-party dependencies:
- Migration and redirect requirements:
- Included support, maintenance and training:
- Domain, hosting, code and licence ownership:
- Known exclusions and unresolved questions:
- Approval and change process:

Compare proposals against the same scope and acceptance criteria. This template is a planning aid, not a contract or ranking guarantee.