THE SOFTGLIMMER BLOG

Search & SEO

Practical guidance on crawlability, useful content and being found online.

USEFUL IDEAS. CLEAR NEXT STEPS.

Latest guides

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Search & SEO20 Oct 2026

Plan service page content around fit, scope and proof

Turn customer questions into a usable service-page brief, with clear scope, quotation conditions, relevant evidence and a sensible next step.

Read the guide 7 min

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Search & SEO12 Oct 2026

What technical SEO checks should pass before you approve launch?

Approve launch with evidence, not reassurance. Check search access, production URLs, titles, mobile content, redirects and sitemaps, then repeat critical tests after deployment.

Read the guide 8 min

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Search & SEO8 Oct 2026

Should you use a canonical URL or redirect a duplicate page?

Keep useful duplicate URLs, redirect retired addresses, and leave genuinely different pages separate. Here is how to make those decisions without overcomplicating SEO.