Technical SEO and website performance work for businesses with slow pages, indexing problems or frustrating mobile journeys. We review the actual site, prioritise the causes and verify improvements after the changes are released.
Separate content, crawl, rendering and speed issues.
Fix the priority problems in the real code and content.
Compare the release with the baseline and field evidence.
An example journey, shaped around your requirements.
A low test score and a search traffic decline are different problems. We look at page rendering, indexing signals, asset loading and the journeys visitors use so the improvement plan addresses the right cause.
Review status codes, internal links, canonicals, sitemap entries and rendered content. If search data is available, use it to understand which pages and queries are affected rather than guessing from one homepage test.
Investigate large images, excessive scripts, layout shifts and delayed interactions. Lab measurements help identify issues; real-user data, where available, helps establish the experience over time.
A faster page and a useful page need to work together.
The final deliverables depend on the brief. These are the areas we review together before the build starts.
Record priority page types, errors, current metrics and the reported business problem.
Inspect response behaviour, internal links, duplicate URLs and indexability signals.
Optimise image delivery, loading order and unnecessary frontend work within the agreed scope.
Align titles, descriptions and supported schema with visible page content.
Review navigation, forms, buttons and important content at realistic screen widths.
Confirm the deployed pages, affected assets and key journeys, then document remaining work.
A useful conversation resolves the requirements, responsibilities and trade-offs before they become surprises.
Slow loading, missing indexation and weak content require different work.
Discuss before build: Bring examples and the date the issue became visible.
Search Console, analytics and field performance evidence can narrow the diagnosis.
Discuss before build: Provide read access when available, without replacing existing tracking.
Performance work must preserve forms, integrations, content and consent behaviour.
Discuss before build: Agree backups, test journeys and release checks.
The scope and milestones are agreed around the project. Each stage has something concrete to review.
Understand the audience, objective, content and current systems.
A shared brief.Review the information, interface and important journeys.
A concrete design to assess.Implement the agreed scope and check the complete journeys.
A release with acceptance evidence.Plan the switch, handover and ongoing responsibilities.
Ownership after launch.Answers to the practical questions that often come before a project brief.
No. Search rankings depend on many factors beyond the code changes, including relevance and competition. The work delivers verified improvements to the agreed technical issues.
No. Lighthouse is a lab measurement under a particular test setup. Real-user performance can differ by device, connection and journey; field data should be reviewed where available.
Lab checks can show the effect of a release immediately. Field datasets reflect real visits over time, so they should be monitored after deployment rather than treated as an instant certificate.
Preservation is part of the scope. We identify important content, forms and integrations, keep a recovery path and verify affected behaviour after changes.
Yes. A standalone audit can provide a prioritised roadmap with evidence and dependencies. Implementation and ongoing monitoring can then be scoped separately.
Let’s turn it into something your customers can actually use — and your business can grow with.