An app proposal should explain who will use the product, why the task belongs on a phone and what happens after the person acts. Bring an existing process, a customer problem or an early product brief. We can investigate the opportunity, design the experience and implement an agreed release with the systems it needs. A new app and an improvement to an existing app can both begin this way.
The commercial scope may include discovery, user journeys, interface design, application development, backend or administration work, integrations, quality review and a distribution handover. These responsibilities need a coherent boundary. A screen prototype can help settle decisions, but it is different from working software with accounts, records and an operating owner. We identify external dependencies and later features before setting the implementation plan.