An assistant should have a task that can be reviewed: helping a visitor find approved information, helping staff navigate an authorised knowledge set or collecting context for a human support conversation. A chat interface alone does not decide which answers are appropriate, who may see a document or what actions the system is allowed to take.
The agreed work can include use-case discovery, a knowledge and audience model, conversation and interface design, implementation, selected service connections and evaluation. A limited pilot may be more useful than immediately connecting every document or internal system. We inspect the available material and ask whether a clearer website, structured search or an ordinary form could address the need more simply.
For an AI-assisted approach, the brief should distinguish answering, suggesting and carrying out an action. A model-generated explanation is not an authorised business decision. Any proposed account change, transaction or operational write needs its own permission, validation and confirmation design. We do not assume that a successful demonstration authorises those actions or proves reliability across questions the project has not evaluated.