A useful brief describes the person, the task and the reason the current journey needs work. Existing feedback, business processes and research can inform that discussion when their source is understood. We identify what is known, what needs a product decision and what should be evaluated before proceeding.
The engagement can cover discovery, information architecture, wireframes, interactive prototypes, responsive visual design and a reusable interface system. It can improve an existing journey or define the first experience for a new product. The proposal names the tasks, representative screens, important states and handover outputs.
Design and implementation may be commissioned together or separately. A prototype helps discuss an interaction; it does not implement account permissions, pricing calculations or record storage. The optional commercial-summary exercise below illustrates one decision within a wider design service.
