A business can add new services faster than its website explains them. Separate pages may repeat the same introduction, while the important difference is buried in a proposal or known only to the person answering enquiries. We start with the actual offer: who each service is for, what work it includes, what the customer should bring and where another service is more appropriate. Your team supplies and approves those facts. Discovery turns them into a website brief rather than inventing new products or promises.
The commission can include information architecture, copy preparation, visual design, Webflow implementation, CMS collections, reusable sections, forms and selected connections. A service overview needs to help people compare choices; a detail page needs room to explain its own scope and supporting work. We plan those roles together, then design representative pages with real material. Some content can follow a repeatable structure, while a genuinely different service may need an additional section or page pattern.
For an inherited website, we inspect the existing pages, CMS structure and agreed functions before deciding what to retain. Clear pages, useful visual patterns and working destinations can remain. If a restructure or migration is justified, the proposal identifies the content, media and addresses affected, the preparation included and the launch responsibilities. A new website follows the same offer and content decisions without assuming there is an existing system to replace.
Webflow is assessed against the proposed design, editing tasks, required functions and continuing costs. We confirm the relevant account capabilities and dependencies before committing to the implementation. A public service website can explain a commission and collect an enquiry; booking, payment or private customer operations need their own defined requirements. The written scope connects the design and build to the website your team will actually operate.
