The first version should let the intended person complete a useful task. For a public website that may be understanding an offer and reaching the team. For a staff tool it may be maintaining a defined record or handing work to another colleague. Describe that outcome before selecting a long feature list. Then ask what the business must do next week, next month and when the offer changes.
The answer shapes the commission. A frequently changing collection may need suitable editing controls. An application needs an operating owner. A connection needs people responsible for its source and destination. Brand assets need usable delivery formats and guidance. These are practical ownership decisions, not a reason to buy every service at once. The proposal can keep a focused first scope while recording the future decisions it leaves open.